Nothing new. Always been that way.
Yet I'll buy for PS3. I have a PC worth the amount of money for a small car, but I am fed up with being tricked by companies like Nvidia and Intel - who force you to upgrade all the time without seeing results in-game that would make it worth.
If I am deep into a game, I don't find the time to look around stupidly - I go and shoot my enemies (and I don't care ouf of how many pixels and frames they consist!)